Ethereal Approach to Our First Post: Industries and Identities

When I think of the fragrance industry today, and it's massive appeal to consumers and businesses alike, I get a bit disheartened as I look towards my career and long term goals. A billion dollar industry, that has been marketed, masked and made readily available for arrogant appeal. The allure that spraying on the latest Givenchy fragrance will increase ones social clout, is disgusting.

This is the way I view perfume; overpriced, over promoted bottles of bullshit that smell identical to the ones sitting beside it.

When I think of relationships, I instantly feel trapped. A battle between two beings to come together and live their lives, in one harmonious state. A heart break waiting to happen.

This is the way I view relationships; massively abused, unreasonable commitments, arrogant assholes who deceive themselves and others, identical to many other couples.

Cynicism aside, I take perfume into a new perspective. A guide for ones individuality, an invisible portrait of ones self, a creation of expression, a release of emotions, guidance into ones soul. I hope to explore all of these bursting sentiments in my posts that follow. Describing a feeling, connecting with a moment in time, that seeps deep within the imagination of myself, Daniel and you, the reader.

I find this to be applicable to the way I view my new relationship. I open up to the idea of honesty, exploration, unconditional compromise and meaningful commitment.

What does the distillate industry say to this sentiment? Is their ever lasting depth to the trade that inspires you everyday? Does your individual passion set you aside from the cluttered shelves of spirits and such? Tell on.